Sign-up today with the Sportingbet Promotional Code MAXBONUS and get up to a £25 welcome offer. This special offer is available to use across various sports markets.
For more information about the £25 Welcome Offer please see the Promotions section below. The offer applies to new customers who specify the Sportingbet promo code when opening an account. New and existing customers can also take advantage of a range of promotions that are described below.
Sportingbet Promotional Code 2017
The main Sportingbet promotion is a £25 Welcome Offer for new customers but existing customers are not eligible. In relation to some other incentives offered by competitors to attract customers this offer does not compare favourable. For example, bet365 gives new customers a free bet allowance of £200 though the offer is subject to strict staking and odds requirements. This concession is advertised extensively in the British racing press. That level of the free bet concession is exceptional but several other online sportsbooks offer more than £25. The Sportingbet promotional code is MAXBONUS as is the Sportingbet promotional code 2017.
The Sportingbet £25 Welcome Offer is subject to the following terms and conditions:
- Offer applies to internet and mobile customers located in the UK and Republic of Ireland
- Cash out bets are not allowed
- The maximum bonus is £25
- A deposit and sports bet of £5 is required and subsequent levels of bonus depend on the average stake up to the first ten bets
- Bets must be placed at odds of 1/2 (1.5) or bigger
- Qualifying bets must be placed in the first 14 days after registering
- Bonus funds must be staked 3 times before a withdrawal is allowed
- The offer requires the entry of the Sportingbet promotional code 2017
Arbitrage betting will make the offer invalid and the bonus funds will not be credited if there is evidence of fraud or abuse. The betting and odds requirements associated with £25 Welcome Offer make it questionable whether this really works as an incentive to open an account and other factors are more significant.
How to Sign-up?
To sign-up with the sportingbet promotional code, you just need to follow some simple steps. First click on one of the links on this page to be redirected to the sportingbet website. From there enter the join now section. Here you will be asked for your personal details, along with the standard username and password. On top of that, make sure that the sportingbet promotional code field is filled out in the same pop-up window. It should automatically populate with the bonus code MAXBONUS, but if not you can type it in manually. Once confirmed, click to open an account. Finally, to claim the bonus you will need to deposit a minimum of £5. As soon as you have you will be ready to bet with the bonus in hand.
Running alongside the Welcome Offer and Sportingbet promo code are three specific sports-related promotions which are described below. These are Football Acca Insurance, the 25% Acca Bonus, and Tennis Acca Insurance. However, please note that the website is updating its promotions and offers all the time, and as soon as they do we will let you know about it. The same applies for the Sportingbet promotional code.
Football Acca Insurance
Customers who place a multiple with five selections or more will have their stake refunded in the form of a free bet if one selection loses. The offer applies to the main European leagues and cup competitions in England as well as fixtures in the Champions league and Europa League. Qualifying bets can be placed before a match begins or in in-play markets. There is an odds restriction which means each selection must be backed at odds of 1/2 (1.50) or bigger.
Qualifying bets must have a stake unit of at least £5. The offer is only available for bets placed in the Win-Draw-Win market when five or more teams are included. Bets are settled on the score after 90 minutes plus injury time but extra-time does not count. Each match must be settled on the same day of business and any bets that are cashed out are not valid. Only a maximum of £25 in free bets is allowed in any 24 hour period and all refunds will be credited within 2 full days of the bets being settled.
25% Acca Bonus
Existing customers can take advantage of a 25% bonus on all successful multiples that include five teams or more. The offer is available on matches in the main European leagues, the FA Cup and Capital One Cup in England and the Champions League and Europa League. Bets placed online and using mobile devices count towards this promotion. The minimum qualifying bet is for £5 and bets placed ahead of kick-off and once a match has started are valid.
The bonus is available for bets placed on the three way outcome of a match and only the score after 90 minutes and added time counts. Each team in the multiple must be priced at 1/2 (1.50) or greater when the bet is placed but if the price subsequently shortens the bet and bonus still stands. The 25% bonus will be credited in the form of funds within two days of the bet expiring. The maximum allowable stake is £500 and the most that can be paid out in the form of the bonus is £1,000.
Tennis Acca Insurance
Sportingbet offers an insurance on tennis multiples with similar terms and conditions to the Football Acca Insurance concession. The same staking requirements apply but in this case bets must be placed at 1 /4 (1.25) or greater. Tennis tends to create more mismatches especially in the early rounds of tournaments so bets are valid with smaller odds than for the equivalent football promotion. Matches in men’s and women’s tournaments are valid and the main tours and some of the minor tours are included. Free bets must be used in win singles on any sport and cannot be transferred for betting on other products. The free bet can only be placed on a desktop or laptop.
Sportingbet also offer a Cash Out facility which allows customers to close bets before expiry to ensure some profit or limit the losses from an unfavourable trading position. The option is available on certain types of bets including win singles, doubles, trebles and accumulators. The opportunity to close a bet before a market is complete is offered for several specific markets in football, tennis, basketball, cricket, rugby union, rugby league, snooker, darts, ice hockey, handball, baseball and US football. Time delays and changes in match circumstances means on some occasions Cash Out requests can be rejected but once a bet has been cashed out the amount to be settled is final.
Sportingbet odds are displayed in fractional format by default which is most commonly used in the UK. Traditionally British style odds are expressed in increments of one quarter of a point such as 6/4, 7/4 and 2/1. This method of expressing prices had its origins on racecourses in Britain and Ireland.
A drop down menu allows customers to specify the display of odds in decimal or American format, whereby 5/2 becomes 3.50 or +3500. Bets are settled using fractions by converting each price to a basic factor which equates to the total return including the stake. The basic factor for 5/2 is 3.5000 (5 + 2/2 =3.5000) which matches the decimal and American style odds.
Sportingbet offers competitive odds but they do not stand out in comparison with other bookmakers percentages. In placing bets some customers compare odds using odds comparison sites of which Oddschecker is the most popular. The leading UK online bookmakers display their odds so that bettors can find the best price and click on the logo to move to the relevant bookmaker.
Sportingbet have been displaying odds alongside some other famous betting brands which have built up trust over many years, both offline in licensed premises and online in the digital era. Consolidation within the sector is creating a small number of big firms who can benefit from economies of scale and hence can afford more advertising and promotion.
While reviewing the site, we noticed that across a wide range of betting sports and markets Sportingbet rarely offer the best price. This firm does not promote many standout prices in the most popular markets but they are prepared to offer the best price on some bigger correct score markets. Their Asian handicap odds are also worth closer inspection.
Sportingbet are amongst the industry leaders with regards to markets. Even though their customer base is mainly located in the UK and the rest of Europe they do have account holders in 200 countries, in each continent. Their market reach is global so the operator’s product range is geared to suiting its customers all over the world.
Every major soccer league is covered in addition to some minor competitions including in Australia, Iran, Kuwait, Japan and Saudi Arabia. For even the most obscure league and match Sportingbet offers a range of several markets. Usually there are more than 50 pre-match betting opportunities and the bigger the matches the greater the range.
England provides the highest number of leagues and at the time of writing the offer included 11 competitions, featuring the top 9 leagues in the pyramid and the major Cup competitions. A sample match in the Premier League included over 100 pre-match markets in a number of distinct categories. A similar number of markets are available for fixtures in the Champions League and major international tournaments.
Sportingbet covers about 25 sports at any time. The offer includes all the main European sports and the four US sports of basketball, baseball, ice hockey and American football. However, they also provide a great service for European basketball and volleyball is also covered well. The mix of sports and leagues satisfies demand in the UK and other major betting countries in Europe.
Sportingbet’s in-play offer can be slightly slow to load which is a negative for spontaneous bettors who wish to locate a market before the odds change. However, the live betting product is one of the best in an industry that is competitive in terms of the number of operator’s and the geographical spread.
The sheer number of sports and matches covered for in-play betting means navigating the Home Page to find the desired match and market can be slow. At any time there are several soccer and tennis events offering live odds so locating a match can be cumbersome. However, the ‘In-Play’ option on the left hand menu speeds up the process of finding a particular match.
At any time during the night and day and in different time zones Sportingbet will be covering a sports event live. Sound effects for soccer matches can be heard when a goal has been scored or a corner awarded. There are typically at least ten live events running concurrently which can create problems with the look and feel of the live betting console. Odds changes could be more dynamic but generally Sportingbet supplies an effective in-play product.
Sportingbet Mobile Betting
Mobile devices can be used to view and use Sportingbet’s sports odds and other products after login. There is a trend now for more spontaneity in betting which equates to more losses and most typically on live football matches. Sports betting is now becoming more suited to the mobile environment and Sportingbet have introduced a sports betting app and the facilities for casino players to bet on the move. The £25 Welcome Offer using the Sportingbet promo code applies for mobile users.
The Sportingbet app offers an improved user experience through login using a touch ID. There is a section dedicated to in-play betting with advanced visuals and live streaming. Users can scroll effectively through horizontal menus to locate popular sports and leagues and there is a facility to place bets quickly. The Sportingbet mobile betting app has IOS 7.0+ compatibility.
The mobile app offers the same level of service as the desktop version. It mirrors systems on the website version for login and making safe deposits and withdrawals. The app offers an extensive range of sports and leagues. The app can be accessed by browsing the mobile URL or downloading from a store. However, this does not include Goole Play because betting related material is not allowed.
The Sportingbet sports betting app has a strong emphasis on horse racing by offering detailed form and statistics. Each betting market can be broken down to display records for each horse in a race. Other sports are also well covered, particularly football. The app also displays odds in entertainment and novelty markets and provides support and services that improve the quality of the mobile experience.
Sportingbet have developed a pleasing website with a logical and neat layout which allows customers to navigate quickly. Thumb nails on the Home Page make the location of major matches easier. One slight irritation is the appearance of casino and poker promotional pages in the sports section. Navigation from one product to another is clear and simple thanks to prominent horizontal menus.
One of the key areas of competition in the online gaming sector involves free bets and promotions. The Sportingbet website lists these opportunities clearly in a right-hand market while the various sports are listed on the other side of the page. Quick links facilitate the selection and display of major football matches which is important when customers want to place a spontaneous bet.
When customers clicks on a selection the name of the player or team and the current odds are displayed. The Bet Slip is automatically populated and once the stake and type of bet is entered the total stake and potential winnings are shown until the bet is cancelled. The In-Play console is displayed prominently in response to the demand for this type of gaming. In 2017 more bets will be placed on mobile devices than desktops for the first time in the United Kingdom.
Sportingbet have become a trusted brand since being founded in 1998 and that reputation has been enhanced after being purchased by GVC Holdings plc in 2012. William Hill is part of the group and this operator is one of the most reputable in the UK betting industry. Sportingbet are licensed by the UK Gambling Commission and their main markets are Britain and the rest of Europe. The business model is that of a traditional online sportsbook allied to casino, poker and games products.
Sportingbet are licensed in five countries and have operations in Europe and Asia that employ more than 700 staff. The latest figures show the company generates more than one and a half billion pounds in sports bets each year. Much of that turnover is staked in the in-play environment which is enhanced by the live streaming of more than 20,000 events each year. The customer base totals more than 2.5 million in over 200 countries. New customers can take advantage of offers using the Sportingbet promotional code. All customers are supported by various methods of contact including Live Chat.
Sportingbet is part of the multinational sports betting and gaming group GVC Holdings that offers attractive investment opportunities. The portfolio includes the Sportingbet brand which is focused on generating cash and paying a high proportion of earnings in dividends to investors. The Casino Club brand has an excellent trading history since 2010 with revenue and dividends growing from year to year. In 2010 the casino generated revenues of over €50 million and this figure had grown to over €200 million four years later. Betboo was purchased in 2009 and gives the group a presence in South America with a brand that has steadily grown since it was acquired.
The group’s shareholders have received over €100 million in dividends since 2008. Results have been achieved with a culture of respecting the need for responsible gambling and working in line with regulations in the countries where licensee have been granted. The original company and parent company’s shares have been traded on AIM since 2004 and the current body is incorporated in the Isle of Man, a jurisdiction with a good reputation in the online gaming industry. AIM is the London Stock Exchange’s international market for small and growing companies and a stepping stone to a listing in the main market. GVC’s listing is a testimony to their reputation and expansion potential. Finally in recent years, there have been a number of companies interested in purchasing Sportingbet, including William Hill.
Sportingbet Statistics and Results
Sportingbet offers a detailed results service that is available for visitors to the site and does not require a login. One of the main features is a Livescore service for the major fixtures in football, tennis, rugby, cricket and several other minor sports. Scores are updated in real time so this part of the site can be used for in-play betting though it is the user’s responsibility to ensure the information is accurate.
Detailed statistics are published for football, tennis, rugby, cricket, basketball, baseball, golf and horse racing. Football has the most extensive coverage with records available for current standings, latest form, over/under goals, handicaps and player statistics. League tables can be displayed for home and away fixtures. Historical league tables can be accessed going back to the 1999/2000 season for leagues in more than 100 countries.
A quick stats section reports on standings, injury news, suspensions, top scorers and first scorers. Records can be filtered by league and all the major leagues around the world are covered. Statistics by sport are enhanced by rankings for football, tennis, golf and motorsports, featuring the FIFA rankings, ATP and WTA tours, US and European money lists and FI standings respectively.
Summary of Main Features
- Many languages covered across the product range and support
- Wide scope of betting options in terms of sports and leagues
- Contact by live chat facility
- Daily streaming of many live events
- A site that can be navigated easily
- Results and scoring information updated in real time
- Gambling license in well regulated territory
- Banking that can be trusted to be safe and secure
- £25 Welcome Offer free bet
- Generally high quality customer service
- AIM listing
- Sportingbet promotional code: MAXBONUS
Sportingbet scores well in key areas of e-gaming on the basis of independent reviews which are impartial. They do not offer the most extensive range of sports, leagues and markets but only a few other bookmakers have a greater range. One of the main strengths is the live betting offer which allows customers to bet in-play on the main betting sports with many events streamed live. Sportingbet focus on providing good support to their customers though response times have been subject to some negative comments. Some reports have appeared about declining to pay free bets but the company insist this only happens when abuse and fraud has been identified.
Sportingbet have a trusted place in the e-gaming sector in advanced markets, most notably in the United Kingdom and other parts of Europe. GVC Holdings is the parent company whose shares are quoted on a minor market which prepares successful companies for a full listing on the London Stock Exchange. Sportingbet was founded in 1998 which makes them a well established brand in a relatively new industry. Increased consolidation is expected in a growing sector but Sportingbet can continue to prosper in an environment of a few large operators dominating the market.